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Social Media Optimization (SMO) encourages businesses to assess, monitor, and alter their content to conform to social media best practices. All kinds of businesses prefer building their social media ...

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What is Google AdWords? Google AdWords—now rebranded to Google Ads—is a digital advertising platform that allows you to get your ads in front of your target market

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Whilst not forgetting the traditional 4 Ps (product, price, promotion and place), digitalisation incorporates four other key concepts into the marketing strategy: flow, functions, feedback and brand l...

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The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a fram...

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