It takes just a few minutes for the TikTok algorithm to detect the user's interests, and then offer a catalog of videos that are attractive to them.   As a social network, the Chinese platform changed the rules of the game of its predecessors. It is possible to follow accounts, yes, but its greatest strength lies in the themes. Users pursue interests, not people. This not only differentiated it from the...

As we have stated, the Twitter success began to occur when users began to establish their own meanings around Twitter. It is difficult, however, to clearly define a “closure of meaning” for the different relevant groups. Twitter has been defined in different ways: microblogging, nanoblogging, asynchronous chat network, messaging tool, social network, and the list goes on. But despite this difficulty in defining ...

It is a Web service that always had serious scalability and performance problems. During 2007, the first year where it began to grow really strongly, service cuts were very frequent and prolonged. The technology originally used to develop Twitter, Ruby On Rails, made it possible to create the service quickly and not so expensively. In both cases, they were options to consider for a company like Obvious, which did not have a...

And although this functionality was always available – it was added quickly, when Twitter had barely 100 users – a small portion of users have chosen to close their profile to third parties. Most of them leave their updates visible to everyone, and are indexed by search engines. This point is key for Twitter, as we will see later.

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