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SEO analytics involves measuring, analyzing, and interpreting data related to a website's performance in search engines. Tools like Google Analytics and Search Console provide insights into traffic sources, keyword rankings, user behavior, and conversion rates. By monitoring these metrics, businesses can assess the effectiveness of their SEO strategies, identify areas for improvement, and make data-driven decisions. Regularly reviewing SEO analytics helps refine tactics, enhance website performance, and achieve better search engine rankings and increased organic traffic.

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