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Image SEO involves optimizing images on a website to improve visibility in search engine results and enhance user experience. Key practices include using descriptive file names, adding alt text with relevant keywords, and compressing images for faster load times. Implementing structured data for images and creating an image sitemap can further boost image visibility. By optimizing images, websites can attract more traffic from image searches, improve overall page performance, and provide a better experience for users, contributing to higher search rankings.

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