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The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies marketers use to achieve their marketing objectives.The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies marketers use to achieve their marketing objectives.The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies marketers use to achieve their marketing objectives.

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