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Optimizing images for SEO is an often-overlooked but important factor in boosting search engine rankings. Images can slow down a website if not properly optimized, which negatively impacts page speed and, consequently, SEO. Compressing image file sizes, using descriptive file names, and adding relevant alt text helps improve the SEO value of your images. Alt text not only helps search engines understand what the image is about but also makes your website more accessible to visually impaired users. Proper image optimization enhances both user experience and search engine performance, resulting in higher rankings.

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