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Analytics play a critical role in digital marketing by providing valuable insights into campaign performance and customer behavior. Tools like Google Analytics track website traffic, user engagement, and conversion rates, helping businesses refine their strategies for better results. By analyzing data, companies can identify which channels are driving the most value and make informed decisions to optimize their marketing efforts. In the fast-evolving digital landscape, leveraging analytics is essential for maintaining a competitive edge and ensuring a strong return on investment (ROI) from marketing activities.

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